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STORY |
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ABOUT US...SO FAR

FOUNDATION 10 CREATIVE is a collective of individuals bundled together by owner, local creative, cook and restaurateur Tara Lazar. We create experiences from the things that inspires us: food, drink, art, music and design. Our eclectic interests and taste are what make us unique, and it's that uniqueness that we hope to bring to you.

It all started with CHEEKY'S homemade breakfast, made the way we like it. Who knew it would be the way you like it too?! We buy it local, make it from scratch, and don’t make too much of a fuss about it. Simple, fresh and delicious.

Our name FOUNDATION 10 comes from the address of CHEEKY'S - the foundation where it all started. That address number is 622 (6 + 2 + 2 = 10) - combine that with the fact that the number "10" is our lucky number, and you have "F10"!

Just like you, our family is made up of foodies, non-foodies, young creatives, old school traditionalist, jet setters, homebodies, Palm Springs natives and urban dwellers. Some of us are vegan and others don’t eat anything green at all. This diversity inspires us to create experiences we think you'll appreciate, and also hope will inspire you.

F10 IS... from F 10 CREATIVE on Vimeo.

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We love collaborating with local artists. Aaron Hansen aka Ancient Youth creates our coffee mugs.

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