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STORY |
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FOUNDATION 10 CREATIVE IS...

CHEEKY'S, BIRBA, MR. LYONS, ALCAZAR...

Foundation 10 is a collection of great food and great people in Palm Springs, California. Cheeky’s, Birba and Alcazar are based in the north end of Palm Springs while Mr. Lyons is the newest addition to the south end. We’re three restaurants and a hotel— and an incomparable experience.

Owned by local chef, restaurateur and hotelier Tara Lazar, Foundation 10 is an adventurous group. We are inspired by people, food, drink, art, music, design and travel. With Cheeky’s, Birba, Mr. Lyons and Alcazar, we like to think we’ve struck the perfect balance: foodies and non-foodies, young creatives and old school traditionalists, jet setters and homebodies, Palm Springs natives and urban dwellers just dipping in for a weekend escape. This diversity inspires us to curate an eclectic and unforgettable experience you’ll enjoy from start to finish. Get inspired, here.

We are F10 Creative! from F 10 CREATIVE on Vimeo.

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OUR STORY

We’re fresh. F10 Creative is dedicated to Small Farm Food. We use responsibly sourced meats and local produce whenever possible. You can feel the freshness of our dishes, and you’ll come back with a craving for it.

Foundation 10 started with Cheeky’s restaurant in 2008. Our goal was to make homemade breakfast just the way we like it: no fuss, bought local, made from scratch. Turns out you like it too, because Cheeky’s now boasts a cult following among locals and visitors alike.

We got the name F10 from adding the 6 + 2 + 2 of our address at 622 north Palm Canyon Drive. 10 is our lucky number and we hope you’ll think we’re a perfect 10. Cheeky’s and Birba share the same property as our hotel Alcazar, so you don’t need to go anywhere else! (Unless of course you crave classic steak done right-- Mr. Lyons is a short jaunt to the south end of town.)

F10 is your home away from home, offering something unpretentious, thoughtful and a bit out of the box— a place where we can share all of our favorite things with you: simple, fresh and delicious food, handcrafted cocktails and lots of choices. This is the experience we would want if we were in your shoes. We're glad you’re here!

 

We love collaborating with local artists. Aaron Hansen aka Ancient Youth creates our coffee mugs.

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