©2018 F10 CREATIVE ALL RIGHTS RESERVED TERMS AND CONDITIONS

SUBSCRIBE

X

COMPANY/FOUNDER

10 years ago, Tara Lazar returned home. After playing tennis at UC Berkeley, working in finance in San Francisco, + living abroad in Costa Rica (among myriad adventures), Tara—with her husband Marco in tow—embarked on her biggest adventure yet: coming home to Palm Springs.

 

It was a simple idea: Create a fun hangout for a homemade breakfast with no fuss, fresh local ingredients, + everything made from scratch. In 2008, the now-infamous Cheeky’s was born. Always an avid eater, born of will-travel-for-food gourmands, Tara began building her small empire of restaurants, bars (+ a hotel!) from an endless appetite of cravings, tastes, sights, sounds + colorful spaces found around the globe.

Friends near + far gathered from remote corners of the globe to nest in Palm Springs, forming a tight-knit hospitality family. A decade passed in the blink of an eye. From day one to today, each of our places is highly personal, unpretentious, thoughtful, + a bit out-of-the-box (just like us!). Each experience is a dinner party with friends, detailed just the way we like it, with a warmth that feels like home.